01
Creative Strategy & Concept Development
We turn business objectives, audience insight and communication challenges into clear creative ideas that make the message relevant, memorable and worth attention.
Contact 
Creative & Production Company
Ideas startwaves.
Creative thinking. Content. Production.
We develop ideas, shape narratives and bring them to life — from creative strategy and concept development to full-scale production and final delivery.
Explore our work From concept to final master.
01 / Approach
We can step into any stage of a project — or lead the entire process.
The team, scale and production model are built around the project, giving each idea exactly what it needs to become real.
What we do
From concept to screen.
And everything in between.
Every project starts differently. We join the process where we add the most value — and build one clear direction around the work.
02
Creative Direction
We shape the creative vision and protect it through every stage — aligning storytelling, visual language, tone, casting, performance and execution.
03
Copywriting & Scriptwriting
Campaign concepts, commercials, brand stories, television formats and digital content — written with clarity, character and purpose.
04
TV & Entertainment Production
Development and production from pre-production through shooting, production management, post-production and final delivery.
05
Commercials & Branded Content
Commercials, branded films and entertainment that connect communication objectives with stories people actually want to watch.
06
Digital & Social Content
Digital-first concepts, social campaigns, short-form video, branded series and platform-native content designed for how audiences watch and share.
07
Podcasts & Vidcasts
Format development, visual setup, multicamera production, recording, editing and social cutdowns — built for episodes and ongoing multiplatform content.
08
Corporate & Institutional Content
Corporate films, executive interviews, presentations, institutional videos and branded documentaries that feel clear, contemporary and human.
09
Full Production Services
Pre-production, budgeting, crews, casting, locations, equipment, shooting, post-production and delivery. One project. One accountable partner.
BriefStrategyConceptCreativeScriptProductionPostDelivery
Selected work
Work that makes waves.
Aviation. Entertainment. Healthcare. Retail. Fintech. Banking. Sport. Digital media.
01AEGEAN Miles+Bonus
The Wright brothers and the early days of aviation become the creative starting point for a contemporary campaign about the many ways Miles+Bonus miles create value beyond the journey.
- Our role
- Creative Direction & Copywriting
- Client
- AEGEAN Airlines
- Agency / Project
- The Newtons Laboratory
- Production
- Picky Productions
02Thanalysis Show
Sport, culture, personal stories and real conversations in an international format. A polished production built around personality rather than production noise.
- Our role
- Production Management & Execution
- Client
- Thanasis Antetokounmpo
- Agency / Project
- Thanalysis Show
- Production
- PRIMEWAVE MEDIA
03Gold + Silver ERMISROCHE / forHER
A familiar phrase is reframed around the medical images and examinations that protect women’s health — becoming an award-winning digital campaign built on awareness, content and AR technology.
- Our role
- Creative Direction & Copywriting
- Client
- Roche Hellas & Roche Diagnostics Hellas
- Agency / Project
- McCANN Greece
- Production
- McCANN Greece
04Lidl Hellas
A child waiting for a big Christmas tree receives a tiny sapling instead. A human story connects the season with reforestation and the world we leave behind.
- Our role
- Creative Direction & Copywriting
- Client
- Lidl Hellas
- Agency / Project
- The Newtons Laboratory
- Production
- Stefi Productions
05Snappi
Everyday financial behaviours become characters, humour and a distinctive visual world — giving a modern digital bank a personality of its own.
- Our role
- Creative Direction & Copywriting
- Client
- Snappi
- Agency / Project
- The Newtons Laboratory
- Production
- Filmiki Productions
06Piraeus / 1 Fund
Saving and investing for a younger audience is reframed through a simple thought: learning how to deal with the financial hits that life can throw at you.
- Our role
- Creative Direction & Copywriting
- Client
- Piraeus
- Agency / Project
- The Newtons Laboratory
- Production
- Filmiki Productions
07Panathinaikos BC AKTOR
Social-first thinking, interaction and technology come together with a powerful sports identity to turn supporters from spectators into participants.
- Our role
- Creative Direction & Copywriting
- Client
- Panathinaikos BC AKTOR
- Agency / Project
- The Newtons Laboratory
- Production
- The Newtons Laboratory
08Sportagonistas
A lighter approach to sports content, where humour, personality and talent chemistry create a branded episode that feels first and foremost like entertainment.
- Our role
- Production Management & Execution
- Client
- winmasters
- Agency / Project
- sportagonistas
- Production
- PRIMEWAVE MEDIA
About
Create the idea.
Build the wave.
Creative thinking and production work best when they are part of the same process.
A strong idea only matters if it can be brought to life properly. And great production becomes more powerful when it is driven by a clear idea. That is why every project is approached as one connected process.
Built around the project
We bring together the talent, expertise, technology and scale each project actually needs — under one clear creative and production direction.
Flexible by design
We can lead end-to-end, collaborate directly with brands and internal teams, or work alongside agencies and creative partners.
End-to-end when you need it
We can own one specific stage — or start with a blank page and deliver the final master.
Why Primewave
One vision.
Every stage.
The value is not simply in the range of services. It is in the way they work together.
Creative first
We begin with what needs to be communicated — and why anyone should care. Production amplifies the idea; it never replaces it.
Creative + production, one direction
Strategy, concept, storytelling and execution remain connected from the first conversation through final delivery.
Built to scale
The team, workflow and production structure are shaped around what each project actually demands — with no unnecessary complexity.
Multi-format thinking
The core idea stays consistent while execution adapts to the language, audience and behaviour of every platform.
One point of accountability
Creative direction, production management, timelines and final delivery remain connected through one accountable team.
Contact
Let’s make something
worth watching.
Maybe you have a fully developed brief. Maybe the beginning of an idea. Or simply a clear objective and the need for the right creative and production partner.
Start with us there. Tell us what you have in mind.
PRIMEWAVE MEDIAAddress66 Garyttou StreetChalandri 15343, Athens, GreecePhone+30 697 486 3505Emailkostasprimewave@gmail.com
Creative StrategyCreative DirectionContentProduction